An advantage of social network advertising over traditional advertising media is that _____.

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  • Question 1

    5 out of 5 points

    In some virtual worlds, an avatar can earn virtual world money by performing some task in the virtual world and convert their virtual world money into real world cash.

  • Question 2

    5 out of 5 points

    An advantage of social network advertising over traditional advertising media is that _____.

    Selected Answer:

    b. 

    ads can be targeted to reach people with the desired demographic characteristics

  • Question 3

    5 out of 5 points

    Unless organizations _____ social networks, their customers are left to resolve their issues and questions on their own, often in ways that are not ideal.

    Selected Answer:

    d. 

    monitor

  • Question 4

    5 out of 5 points

    Most social networking Web sites have terms of use agreement that states the Web site has the right to _____.

    Selected Answer:

    a. 

    delete material that violates the site’s policies

  • Question 5

    5 out of 5 points

    Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

  • Question 6

    5 out of 5 points

    No state prohibits employers from asking current or prospective employees for their social network usernames or passwords.

  • Question 7

    5 out of 5 points

    The _____ federal law protects children against online stalking by making it a federal crime to communicate with any person with the intent to solicit or entice a child into unlawful sexual activity.

    Selected Answer:

    b. 

    18 U.S.G. 2425

  • Question 8

    5 out of 5 points

    Organizations direct advertisements toward those members of a social network who would likely find a product most appealing by _____.

    Selected Answer:

    a. 

    using the information in their user profiles

  • Question 9

    5 out of 5 points

    The _____ regards it as a federal crime to enter a social networking site in violation of the terms of service.

    Selected Answer:

    d. 

    Department of Justice

  • Question 10

    5 out of 5 points

    Offensive virtual world activities always rise to the level of real life crimes.

  • Question 11

    5 out of 5 points

    When school authorities do get involved in an effort to discipline students for cyberbullying, they are sometimes sued for violating the student’s right to free speech, especially if the activity _____.

    Selected Answer:

    d. 

    occurred off school premises

  • Question 12

    5 out of 5 points

    The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to provide law enforcement and citizens with the location of all sex offenders in the community.

  • Question 13

    5 out of 5 points

    Cyberstalking can escalate into physical stalking and even physical assault.

  • Question 14

    5 out of 5 points

    The number of social networking Web sites worldwide is limited to a few hundred.

  • Question 15

    5 out of 5 points

    Twitter text-based posts must be 140 characters or less.

  • Question 16

    5 out of 5 points

    Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long as the company is not violating federal or state ______ laws.

    Selected Answer:

    d. 

    discrimination

  • Question 17

    5 out of 5 points

    _____ created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the world to talk about new products, services, or improvements they would like.

  • Question 18

    5 out of 5 points

    Which of the following is true about online virtual worlds?

    Selected Answer:

    a. 

    Offensive behavior online can be mediated by administrators.

  • Question 19

    5 out of 5 points

    _____ is a social networking site where entrepreneurs and small-business people collaborate to help each other to succeed.

    Selected Answer:

    b. 

    Biznik

  • Question 20

    5 out of 5 points

    Cyberbullying can be easily identified and abolished.

What is the main advantage of social media marketing quizlet?

They are a great way to find and reach potential customers. A benefit of marketing with social networks is: companies can find talent and new employees. A benefit of marketing with social networks is: companies can find new customers. A benefit of marketing with social networks is: companies can build brand awareness.

What is a social benefit of advertising quizlet?

Which of the following is a social benefit of advertising? It helps pay for newspapers and other media. Advertising reaches us through various channels of communication referred to as: media. You just studied 10 terms!

What is one reason social media is attractive to advertisers?

Social media enables people to connect with one another and make decisions about what they want to purchase. Platforms like Facebook, Instagram, etc. make it easy for users to see instant reviews on products, how expensive a product is, and what is being endorsed by influencers.

What is social networking Short answer?

Social networking is the practice of using a dedicated online platform to maintain contact, interact and collaborate with like-minded individuals, peers, friends and family.